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Pre-Wet 2020 Show

People in a hallway so brightly lit it hurts, speak of religion, sexuality, politics in the lives of contemporary people and on the place of God. People spoke in excited voices, like in an airport, swaying away into another existence, more of what they had planned to buy for a better life.  I left them, opened a room cast in white, no other color but white and entered within.  To lay in there, and watch God, eyes on  him for direction, to revitalize my existence and refill resilience
-Papa Oyeyemi

AMBIENCE

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The Independence House on Tafewa Balewa Road, Lagos came to life for the Pre-Wet 2020 show themed Eyes Watching God.

The live collection runway presentation featured purity of all forms.

BACKSTAGE

Journey through with us to view the backstage happenings.

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CELEBRITIES
Seyi shay and Maxivive at the backstage

Seyi Shay stunning in a Maxivive ensemble to the Pre-Wet 2020 live collection show

RUNWAY

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The idea around our Pre Wet 2020, a White White Maxivive White collection is characterized by a purist ethos acting as the foundation for the collection.  The subject, EWG, Eyes Watching God, is based on the personal experience of Papa Oyeyemi which he uses arbitrarily in putting the collection together, from the running pastel colors aesthetic of the clothing to the morale of alphabets running in prints on an earth-toned base.  Various elements, from varying stages of Maxivive’s past decade, are pinned to the mood board, with expressive colors on a test of purity, binding silhouette, and commercially viable garment studies were generally infused. A simple design technique was employed in keying the inspiration into the clothing with contrast, repetition, and harmony widely used in the final designs while laying fabrics out into pieces. 
Shapes of fabric becoming various trouser forms, key element repetitive shirt types, jackets, cuts for an androgynous body are fitted with extensive flap details to give richness to the apparels within a form.
Putting the season in mind, a cut out, wide brim bucket hat was redesigned, adding an elongated shirt cuff inspired scarfs approximately 30 inches long for extra protection from sunlight.  Studies for various commercial styles were greatly infused,  the apparent Maxivive cult followers’ aesthetics are visible in each futuristic designed piece.

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@Credits
SHOW PRODUCER DAFE OBORO 
PRODUCTION ASSISTANT 01 MARDIYAHH ADEKA
PRODUCTION ASSISTANT 02 EMEKA EZEM
CREATIVE DIRECTOR PAPA OYEYEMI
COMMUNICATIONS DIRECTOR SHOLA BAMIDELE
GENERAL ASSISTANT SEAN TIMI
ASSISTANT STYLIST HASSAN ABIODUN
MAKEUP ARTIST ALLEN GREY
SPECIAL EFFECTS LAURETTA ORJI
SPECIAL EFFECTS ASSTISTANT HALID RAZAK
HAIR STYLIST HAIR BY RICHIES
SET DESIGNER 01 TIJANI
SET DESIGNER 02 ADENIYI SHODIPO
PHOTOGRAPHER 01 WALTER BANKS
PHOTOGRAPHER 02 KOKO
PHOTOGRAPHER 03 JOHN AKEJU
PHOTOGRAPHER 04 KAYBEE
PHOTOGRAPHER 05 RAESHOT
CAMERA OPERATOR 01 TAIWO
CAMERA OPERATOR 02 EMMANUEL
CAMERA OPERATOR 03 SIFON
EQUIPMENT RENTAL ABAZEE PRODUCTIONS
DJ DJ SWAGG
SECURITY MR IDOWU
INTERN 01 GABRIEL
INTERN 02 TOBI
Look 1 MODEL ADURAGBEMI AGANGA (EDKOL MODELS)
Look 2 MODEL RICHARD TAMARADOMBRA (FREELANCE)
Look 3 MODEL KONDOR SENA CHINEDU (FREELANCE)
Look 4 MODEL BRYAN DIKE (FOREVER MODELS)
Look 5 MODEL AKEJU SODIQ (FREELANCE)
Look 6 MODEL IBRAHIM (FREELANCE)
Look 7 MODEL OLUSHOLA BAMIDELE (FREELANCE)
Look 8 MODEL MARCUS DAVID (EDKOL MODELS)
Look 9 MODEL BLESSING (FREELANCE)
Look 10 MODEL AMOS ADEYEMI (FOWLER MODELS)
Look 11 MODEL MARCUS EZEKIEL (EDKOL MODELS)
Look 12 MODEL ALANEME DANIEL (FREELANCE)
Look 13 MODEL TUNDE SOYOMBO (FOWLER MODELS)
Look 14 MODEL ADEWOLE KELVIN (FOWLER MODELS)
Look 15 MODEL RUME AGEGE (FOWLER MODELS)
Look 16 MDOEL EMMANUEL CHINEDU (FREELANCE)
Look 17 MODEL BETHEL KAYODE (FREELANCE) NO IMAGE
Look 18 MODEL DEMILADE (FOWLER MODELS)

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Currency
$ United States (US) dollar